Bridal Wedding Cakes?
Why Some Baker/Designers Would Rather Lose You As A Customer
The Remarkable Discovery of a ?Hardline Contrast? to Courteous Customer Service
Most baker/creative designers refuse to guarantee their bridal wedding cakes. Quite frankly, they hope a bride-to-be like you won?t even ask for one.
They fear you might take advantage of a guarantee by asking for a payment refund, over the smallest detail that might be wrong with their bridal?cakes.
When interviewing possible wedding cake baker/designers, merely be mindful this ?tough guy attitude? does exist with certain bakers.
Uncovering a complete contrast to typical customer service wisdom
Most business owners put their customers first. They train their employees to acknowledge that the client is always correct?even when they are wrong.
These proprietors additionally apply procedures to take care of complaints and potential problems. When a problem is finally resolved, the complaining purchaser always gets something in return, whether a payment refund, an in-store credit, an exchange, or a gift certificate.
Sensible and knowledgeable business owners realize that the statistics for buyers who want to rip-them-off are quite low. So, they view responsive customer service as being an element of operating their business.
This operational procedure is in sharp contrast to the ?hardliner.? The hardliner does the exact opposite of what the typical business owner does.
This particular person believes being gentle on purchaser complaints just eggs-on a lot more complaints.? He or she feels all they would do is set off a cycle of refunds by giving something away.? To them, it?s a recipe for ruining their business, not building it.
The hardliner would rather get rid of you as a customer instead of refunding your money
Here?s an example. We interviewed a baker of bridal cakes who told us of a competitor that went to small claims court, or civil court, 8 times over the last 3 years.
He would not refund anybody?s money if he thought his bridal wedding cakes looked OK?and he didn?t care if the bride-to-be didn?t like it.
To him, if the cake was what the bride ordered and if it looked great to her, he would rather have the bride take him to court than issue any kind of partial or full refund.
This instance substantiates our perception that you should avoid a wedding cake baker that does not offer an iron-clad guarantee with their bridal wedding cakes.
Being in court 8 times over the previous 3 years also brings up this question to ask your bakers of bridal cakes that you interview. ?Have you or your business been involved in any lawsuits during the last 3 years??
We call this ?financial strength.? This is a measurement of a company?s capability to pay its financial obligations. If you have to wait in line to get your money, you may never see it. Just one lawsuit might bury a bakery business?let alone more than one lawsuit.
For instance, if a wedding cake baker is being sued for any reason, and loses, the award amount could possibly be high enough to pressure them into bankruptcy?leading to an immediate closing of their doors .
A happening like this leaves you without a wedding cake, and the money you?ve already paid towards its completion and deliver.
Once again, if a wedding cake baker has been sued over the last few years, or has a pending lawsuit, this is most likely someone you should not do business with.
Also remember to stay away from the ?hardliner.? This person does not operate for your best interest?so you need to come across a fair and truthful wedding cake baker in your location that will value your business.
A person like this honors their time-tested practice of offering brides like you outstanding customer service and satisfaction.
And, if they actually have self confidence in their abilities, you should have no problem in getting the written guarantee you deserve and expect.
Disclaimer:
We remind you to seek competent advice for any legal concerns you might have.
We are not a licensed attorney, nor are we offering you any legal advice. _______________________________________________________________________
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